It's fair to assume a few million bottles of Prosecco will be popped this Christmas, and with it will come a fair few fuzzy heads. Many an office Christmas party will be made better and simultaneously ruined by the fizzy pop from the Veneto region of Northeastern Italy.
We've come a long way when it comes to developing new technologies and yet we still haven't cracked the whole hangover thing. Sadly nothing really works. Yes, we have painkillers which are so useful and good at other times but they are mostly miserably inadequate after a night on tequila.
Pizza, fry-ups and McDonalds are foods that tend to help but they mostly serve as flimsy blockades for the sick you're about to throw up. If you don't end up regurgitating 'the cure' and the contents of last night, you're usually just left feeling worse, not better.
This Christmas looks like it will be different for lovers of Prosecco though, as Lidl look to make their festive season not only a jolly one but also hangover free. Seasonal saviours Lidl have launched their hangover free Prosecco which they claim will leave you less likely to have a dreaded hangover after downing a glass or two. Yup, we can hardly believe it too.
The purse-friendly chain will be selling its Organic Prosecco Spumante for $10.50 (£7.99) a bottle and excitement is already reaching fever pitch. Understandably. Imagine how useful hangover free Prosecco will be when you know you have to spend extended periods of time with our extended family.
But how exactly does hangover free Prosecco actually work? I hear you ask. Lidl was two steps ahead and provided a pretty succinct answer. Lidl's master of wine, Richard Bampfield, explains that the Organic Prosecco Spumante contains fewer sulphate preservatives, which are the nasties responsible for causing hangovers from hell.
Talking to the press, Mr Bampfield said: "We’ve all had that shocking wine hangover. This is sometimes attributed to the sulphite preservatives used in wine to keep them fresher for longer. So if you don’t react well to sulphites you could be saying good riddance to hangovers with Lidl’s Organic Prosecco Spumante."
Sulphate preservatives do keep wine tasting good for longer but, quite frankly, most people will get through a bottle of plonk before it starts to turn. Something tells me that Lidl is very aware of the fact that bottles of wine aren't around for long at Christmas.
If you fancy getting your hands on some, you better be quick, it's expected the limited edition bottles will fly off the shelves as the party season nears and Prosecco continues to grow in popularity which sounds impossible but it's true.
According to industry body IWSR (International Wines and Spirits Record), the UK market is expected to soar by more than 17 percent by 2020 to 8.3 million cases, making it double the size of the US market which is predicted to reach 4.2m cases by then.
This new hangover free fizz could take a large chunk of the market and who could blame it. I do look forward to waking up without feeling like there's a vice on my head, but it now means I have no excuse to buy junk food anymore.