If there’s one major problem I have with fast food chains, it’s the dishonesty in the advertising. That’s not to say I don’t love the likes of KFC and Burger King, as I frequent their restaurants far too often to stay in shape, but they often don’t give you the same thing they plaster all over billboards and TV ads.
In the end you still get a good meal, but comparing your Big Mac; the squashed, lob-sided burger you discover in the box to what you saw on the menu is often a frustrating thing to do. But one thing it is genuinely hard to portray in photos is the size of a product.
It is still saddening to find out what you’ve ordered is much smaller than you initially believed, but when it comes to fast food chains, it is rarely that large of a difference. At least, that is how it is now. But alongside certain new laws that the government is bringing in soon, these portions may be shrinking more than you would expect.
The government will implement new laws next year, forcing large take-away and fast food chains to reduce the size of their portions. This will all be done in an effort to reduce childhood obesity in the country. The scheme might also lead to the inclusion of healthier ingredients, rather than the cheaper and more harmful ones usually used.
Unfortunately, it doesn’t look like prices will drop alongside the sizes, leaving us with less cash in our wallets and less food to go with it. Slidon Tedstone, the chief nutritionist at Public Health England, spoke to The Sun:
“If we really want to make an indent in obesity rates, we need to target a wider range of foods. It will be what manufacturers produce, what retailers sell and also what we buy on the go from big takeaway places like McDonald’s and Domino’s.
It’s probably going to be about cutting the number of calories per 100g of product, which you can do through changing the ingredients, but also possibly through changing product sizes.”
The more it’s mentioned, the greater the idea of simply changing the ingredients could help. Tam Fry of the National Obesity Forum agrees, and had this to say on the matter:
“I doubt the prices of food will shrink in line with the size of the product — and consumers will quite rightly get annoyed. Shrinking products is the easy option but it does nothing to tackle the unhealthy nature of the ingredients. Reformulation is the preferable option”
I think we are all rooting for the natural ingredients. We might think it’s because of the health benefits, but I think a significant portion of our reason is those portions. I mean – how disappointing would it be to open up a large Domino’s pizza and find a small inside? I’m being melodramatic, but this is what happens when you threaten somebody’s fast food supply.