There’s nothing Americans like to argue about more than food (apart from their president). Whether it’s pizza, burgers or barbecue, everybody’s got an opinion. To say the nation is divided would be a huge understatement, I've seen the best of friends go to war over how to hold a pizza, families fall apart over petty disputes about cranberry sauce. Basically, food is a serious business.
This dispute is made one hundred times worse by the internet. And, because nobody on the internet can just let people have their opinions, when Twitter was reintroduced to “Brooklyn barbecue” this weekend, they went after it with particular gusto. Gusto that would make Gordon Ramsay himself proud.
It all started with a tweet from Munchies stating that the “Brooklyn barbecue” was “taking over the world,” featuring a small pile of brisket, two rolls from a packet, two pickles, and beer served in a mason jar just to complete the hipster stereotype. All that was missing was a MacBook riddled with stickers, a cracked iPhone and a man sporting a large beard.
“Why is Brooklyn barbecue taking over the world?” Vice asked in a headline this weekend, only to learn that the world disputes the premise. Exhibit A.
This, as you can imagine was one of many trolls. @fivefifths wrote "funny how "Brooklyn Barbecue" looks exactly like the barbecue we got in grade school when the district ran out of money," @thezackmorgan proclaimed, "there’s not even a smoke ring" and @JoaquinCastrotx simply asked, "Is this the appetizer?"
For real though, who ruins a perfectly acceptable bar snack by turning it into a meal kit? Let’s face it - if you’re ordering meat with no sauce, pickles, and rolls straight from the bag, you’re ordering something to put in your stomach while you work your way down the tap list. Just make it a sandwich and double-fist it!
For the record, the article is a recirculation of a 2014 post, and it’s really a discussion of the popularity of Brooklyn restaurant Fette Sau, founded in 2007 in Poughkeepsie, which is best known for its bar (like every other restaurant in BK).
“I think we started a wave of a more modern, urban, non-traditional BBQ,” the founder of Brooklyn’s Fette Sau restaurant told Vice, which illustrated the article with a photo of what looked like dry brisket rationed out on a prison tray.
The meat was coated in an espresso-based dry rub, Vice noted. “What’s more New York than that?” The restaurant's vaguely defined but refreshingly nonconformist style of meat grilling had spread to South America, Europe and Japan and could be on its way to Israel next. But, it's safe to say the people of Texas, Tennessee, Missouri and places alike won't be having any of it.
The story was ruthlessly mocked in 2014, too. Nicholas Gill, who no longer reports for Vice, said, “I was just pointing out that this one bbq restaurant in Brooklyn was the one inspiring places abroad, wasn’t saying it was right or wrong.” Even if it was 2014, you should have known being slightly controversial on the internet can lead to a world of hurt.