Gordon Ramsay hates many things: pineapples on pizza, airplane food, fellow celebrity chef Jamie Oliver and massive deli sandwiches. I haven’t included the contestants of Hell’s Kitchen, because I believe that hate comes from a loving place.
Surprisingly Ramsay doesn’t hate the one thing we’d expect him to. No, not glitter in coffee (he’s yet to speak out on that, but I would think his opinion on glitter in coffee would be pretty obvious), it’s people taking photos of food in restaurants.
The chef recently even defended customers who want to take pictures of their meals after a famous British dining establishment, The Waterside Inn, banned customers from doing just that. Oh, 2017, first you ban children from restaurants, and now pictures? What next?
The restaurant sits somewhere along the River Thames in London, and was co-founded by brothers Michel and Albert Roux. Speaking to the Daily Mail, Michel Roux said: “I’m really getting so upset about people taking pictures. We put up a card at the door — “No photos, please”.” A ballsy (but kind of unsurprising) move from a three Michelin-starred restaurant.
Michel goes on: “What are they doing? Maybe once during the meal you want to take a little photo of something because it’s unusual. What about the flavors? A picture on a phone cannot possibly capture the flavors.”
This kind of logic did not sit well with a lot of people, most of all Ramsay, who voiced his displeasure with the new rule last week on Twitter, saying “How bloody pompous! It’s a compliment to the chef the fact that customers want to take pictures of dishes they’ve paid for it’s 2017”.
It wasn’t just Ramsay who voiced his point of view on the issue on Twitter, however; many users agree with the personality as well. One user going by the name of @BradlyCaine added the very poignant argument that “it’s free advertising when they post it to social media”.
Ramsay quoted the tweet, adding “Exactly Bradly. it’s a free promotion they should be grateful for, can you imagine being asked not to take a picture of Ed Sheeran singing”. Not the best example to use to consolidate an argument, but I understand and agree with the point made.
Like any good Twitter rant, this one goes on a bit longer. Ramsay continues, saying “If I see a great looking picture posted, I’ll want to go and eat there immediately, he’s (Michel Roux) just an old fart who’s forgotten to move on”, adding a link to Michel that is no longer available.
It’s not as if Roux voices the opinion of Michelin star restaurants Ramsay points out, saying: “The fact that even @MichelinGuideUK @guideMichelinFR are posting exciting pictures from there experiences is such a breath of fresh air… It’s also a wake up call to us Chefs when we get it wrong!” Minus the odd grammatical error, these are powerful words.
Ramsay begins to close his argument by saying: “Customers vote with their feet, pictures create huge followers and excite potential business.” He then replied to @robeaston1989, saying: “They don’t even let you take your jacket off, even when it’s boiling in the restaurant! Not interested in customer experience!” Finally, Ramsay lands the final blow: “How stupid, somebody’s forgotten customers are king……”
Sometimes, even I take the side of the Roux’s when it comes to “gramming” your food, but Ramsay is ultimately right.When it comes to dining, fine or any other kind, the customers are king but what is really important is the food. What does it matter if we see it under a sephia filter?