It doesn't matter who you are. Whether you're a member of the Royal Family, a Kardashian or even an average Joe trying to make it in the world, we all have somewhere we go when there's nothing in the fridge and we simply cannot be bothered to cook. Young or old, rich or poor; fast food is something that ties us all together, and this writer for one is so glad for that.
But, in your rush to gobble down those french fries or partake in that cheesy goodness, you probably don't take much notice of the packaging around your meal (as long as they haven't stolen your face or anything), but that doesn't mean there isn't interesting marketing at play.
Next time you find yourself face-to-face with a fast food package (so in like two hours or so), be sure to look reaaaally closely at the logo. Whether you're at KFC, McDonald's, Burger King, Pizza Hut, Wendy's or even Chick-Fil-A, you'll notice the same thing about the colors dominating the logo.
Regardless of where you're talking about, you'll find that the majority of food logos are based in red. That's no accident, folks: this video from Business Insider explains exactly why that is, so you can learn something new as you chow down on your Chicken McNuggets. That's the dream, right?
Effectively, if you didn't watch the video, this all comes down to a bit of color psychology. Typically, the color red activates something in the primal areas of our brain. In fact, red was one of the first colors to get a name for after "black" and "white" in the BC area - for reference, the word "blue" didn't appear until around 200 AD.
So typically, the color red taps into the hunting, gathering, and sabertooth tiger-fleeing parts of our brains, immediately invoking feelings of anxiety (hence its use for stop signs and traffic lights) - and more importantly, feelings of hunger. This effect is especially pronounced in the meat-eaters among us, as red is also readily associated with blood.
That's why burger and steak-heavy restaurants such as McDonald's, Chili's and Arby's all heavily include red in their marketing material and packaging - just that crimson alone is enough to have you craving a Big Mac or a giant steak. It's also why more 'natural' brands like Whole Foods primarily use green in their logos.
So there you have it, guys. Amidst all the electric cars, iPhones and fancy vegan alternatives, it's easy to forget that underneath it all, human beings are pretty much glorified animals, who can be successfully manipulated to the whims of corporate food companies, causing us to flock mindlessly to their establishments thanks to the reptilian parts of our brains. Is there no hope for humanity? Is there such a thing as free will in today's modern world?
No, you're right. That's way too much to think about. Let's just enjoy a nice burger instead, shall we?