We hear a lot of talk about the benefits of white proteins like chicken but it can be pretty expensive sometimes. As a result, when we can get our hands on some decent priced chicken – that’s tasty to boot – we don’t hesitate at the chance. This is where godsends like Costco come in with their amazing rotisserie chicken.
Costco’s chickens go for $4.99 and are deliciousl so much so, the low cost and taste garnered them their own dedicated Facebook page. There really isn’t a sneaky catch to these low-cost meals. Most supermarkets sell their rotisserie chicken within a range of five to seven dollars, reports the Wall Street Journal.
What may be surprising to hear, however, is that places like Costco may actually be skimping on the size of their birds. According to the same Wall Street Journal report, Costco’s chickens weigh at least three pounds cooked, while rivals’ usually weigh only one-and-a-half to two pounds. The reason for this may surprise you.
Costco sells an average of 157,000 chickens a day (a day!). In 2017, they sold 87 million of the rost bad boys over the course of the year, but if you think the store is making a fortune off these things, you’d be wrong.
According to Costco’s chief financial officer, the retailer loses between $30 and $40 million a year on the chickens. Still, they refuse to raise the prices to a more reasonable $5.99. The reason, they really believe $4.99 is how much a chicken should cost.
“That’s us,” the CFO said. “That’s what we do.” In a less selfless way, the chickens also keep foot traffic high at their stores, which benefits its bottom line. But as we know it’s not just the economy-defying price of the chicken that keeps the footfall high.
If you’ve ever tasted a Costco chicken before, you know they can be incredibly salty (and therefore, very, very tasty. I would do anything right now to bite into that crispy skin right now). That’s because they’re injected with a special saline solution to add all that flavor you know and love.
The birds pack in total 460 milligrams of sodium each, but surprisingly they don’t pack that many unexpected ingredients apart from that. These are typically seasoned in factories before being shipped to Costco, which is what earns them their “processed food” title you may hear people use.
The team at Costco reassured people that the birds are some of the healthiest processed foods out there. On top of that, removing the skins makes them even healthier. For a truly whole meal, remove the chicken’s skin, add some grilled, boiled or roasted veggies and some grains. Before you know it, you’ll have yourself a balanced meal any nutritionist would be proud of.
If you need a little help getting the most out of your rotisserie chicken, head to the Costco Rotisserie Chicken fan page on Facebook. There are recipes upon recipes devoted to meals that star these chickens. Don’t deprive yourself of a truly decadent meal.