For years now, just as we spend October waiting for the appearance of the Pumpkin Spice Latte, we spend November waiting with anticipation for red cup day. One of the first official hints that it's almost Christmas, it's up there with the Coca-Cola adverts in the list of things that make us feel Christmassy probably that little bit too early.
This year though, the coffee giant have ditched their usual red cups in favor of a white scribbly doodle cup - and it's sparked some hot debate on the internet, with social media users speculating whether the unidentified couple holding hands on the cup are actually gay.
Earlier this month, Starbucks announced their new cup with an advert that featured - among others - a lesbian couple holding hands around a mug. It was quickly ad was lauded on social media for featuring a gay couple, all too often absent from traditional images of Christmas.
Now people are proposing that this couple - who have an adorable little heart in between their hands and are surrounded by presents, doves and Christmas trees - is the same couple featured in the TV ad.
Of course, whether they are or aren't is a matter of personal interpretation, but the internet are pretty chuffed to go along with it:
The linking-to-the-video theory wasn't the only one bouncing around, though: weirdly, some even suggested that they were definitely gay because this is how same-sex couples hold hands? Having asked a couple of people though, I can confirm that lesbians hold hands just like everyone else: "This is not at all how I hold hands, glad to be the authority on gay hands though", said my resident expert.
Still, not everyone was happy. Some have accused the firm of "pushing the gay agenda" (whatever that is), and even threatened to boycott the firm in future.
To be honest though, if that's your biggest problem right now, then you probably don't deserve coffee the coffee that keeps you awake. And guys, if you are determined to get furious at them, can it please be about the fact that it's 2017 and still none of their cups are recyclable?!?!
Fortunately, there were a few people more than willing to put them in their place, including this guy, who got straight to the point:
And as in true Twitter fashion, there were also a good few people that really didn't care either way and were only too happy to make light of the whole debate:
When reached out to for comment, Starbucks refused to confirm or deny whether the hand holders were in fact gay, saying simply in a statement:
"Each year during the holidays we aim to bring our customers an experience that inspires the spirit of the season, and we will continue to embrace and welcome customers from all backgrounds and religions in our stores around the world."
Funnily enough, we can only assume that they're enjoying all of the attention.
So, whether they are or they aren't, I guess we will never know. But one thing is for sure - if people want something to get offended by, they will, rather depressingly, always find it.