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2 Prongles cans side by side

‘Prongles’ are the latest greatest potato snack, and the internet can’t get enough

In a world saturated with innumerable chip-based products, it can be difficult to stand up and make your mark. Potential customers know what they like and are often fiercely loyal to their favorite brands, making it hard for the little guys of the potato world to gain a foothold. Sometimes, some outside of the box (and legally dubious) thinking is what's required.

This situation is the reason that we have a proud history of questionable imitations and blatant brand thievery across the food industry. From "Bucksstar Coffee" to "Mountain Lightning Energy", there seems no end to the imitative imaginations of food businesses across the world. So it has proved once again with the discovery of the "Prongle".

With the immortal tagline :"Once you pop...That's Great!" proudly emblazoned on the packaging, the Prongle marks a strong entry into the world of dodgy rip-offs. This is before one even considers the bold and intriguing flavor combination of "salt and potato". Sometimes, genius is best expressed with simplicity.

There is also the provocative extreme-sport and snack loving piggy mascot to add to the equation, ensuring that the whole package is a smorgasbord of dubious taste.

This story seems at first glance to be nothing more than a classic example of chip fraud. However, there are certain curious facts that don't add up. Two cans of Prongles appear to cost less than one. Prongles have so far only been spotted in the games aisle at Target. Suddenly, this case has become far less clear-cut.

Could there be more to this story than unimaginative chip marketers looking to capitalise on particularly unobservant shoppers? Is there a more insidious secret at the heart of Prongle-gate? In typical fashion, the internet has done some digging, and produced some revealing results.

Much like the bulb in Prongles' onion and cream signature chip, this mystery has many layers. According to the detectives of Reddit, careful removal of the aforementioned packaging reveals a second hidden label. This label belongs to "The Good Chip Company", the Australian distributors of Prongles' original form. Still further investigation reveals that the address on this second label belongs notorious card game Cards Against Humanity.

This incongruous address is not the only clue connecting "CAH" to the mystery. Prongles have been showing up on receipts as a card game and the product's own web address is actually owned by the Chicago-based card game. Clearly, this is something more than a run of the mill rip-off.

Despite the sterling work carried out by the people of Reddit, we are no closer to finding out exactly how Cards Against Humanity plan on using the Prongle. It may be part of a wider plot to subtly change all of our favorite snacks by one letter, consigning us to a life eating 'Dorities' and 'Areos'. There may be as yet unknown beef between the game and Pringles themselves.

Whatever their nefarious purpose, CAH are, for now, keeping their cards close to their chest. But, with Prongle sightings occurring with increasing regularity, things seem to be coming to a head. Keep your eyes peeled, internet. There's no telling where Prongles may strike next.