There's nothing quite like a McDonald's breakfast. Whether you're strolling up to the counter with a throbbing headache after having one too many drinks the night before, desperately hungry in the airport after an overnight flight, or just plain hungry, the Golden Arches has your back. For little more than a few dollars, you can feast on one of their many delicious breakfast items like an Egg McMuffin, some hash browns, and if you've got a sweet tooth, you can even have maple syrup and pancakes.
While McDonald's might have been one of the first fast-food giants to capitalize on the demand for tasty, cheap and on-the-go breakfasts, their breakfast menu hasn't changed much over the years. In fact, it hasn't changed in the US for 15 years.
And given the fact that in almost every other area the fast-food giant has a number of ever-changing options (every time the McRib appears on the menu I get heart palpitations), it was about time that they shook up their breakfast menu too.
Like any good retailer, McDonald's looked to its customers to discern what their current breakfast menu was lacking and it became clear that while classics like the Egg McMuffin would always remain popular, they weren't doing enough to fill people up.
In a document leaked before the release of the new breakfast items, McDonald's wrote that they would be a "popular choice for meat lovers and people looking to grab a hearty breakfast on the go!" Business Insider reported.
"We haven't had much new food news at breakfast for a little while," corporate executive officer Steve Easterbrook remarked.
What are the new additions? Three humungous "Triple Breakfast Stacks". In short, these will be larger versions of three existing breakfast sandwiches - the biscuit, McGriggles and, naturally, the ever popular Egg McMuffin.
These monster breakfast sandwiches will include two slices of American cheese, two sausage patties, bacon and an egg. Delish!
It's bad news for British fans of McDonald's, however, as, for now, the Triple Breakfast Stacks will only be available in the US.
And when can you get your hands on them? I hear you ask. Next week. They are launching on a temporary basis on November 1.
The last item to be introduced on the McDonald's breakfast menu was the McGriddle. Its popularity inspired many other fast-food giants to create similar products to cash in on the growing market for breakfast fast food, including Dunkin' Donuts.
"It's very competitive out there at breakfast," said Easterbrook on Tuesday of the Golden Arches' competitors. "We're still losing a little share... it continues to be a battleground," he said. "We want to do better at breakfast."
In 2014, Taco Bell introduced a breakfast menu. It included the Naked Egg Taco, which has an egg for a shell. And it's competition like this which prompted Morningstar analyst R.J. Hottovy to say that McDonald's has "lost a little bit of ground" in this area.
On top of the new Triple Breakfast Stacks, McDonald's has also introduced $1 coffee and $1 breakfast sandwiches in certain locations to entice customers away from their competitors and back into the Golden Arches.
Naturally, people had a lot to say about the new breakfast menu additions on social media. Facebook user Shawn Bridger wrote, "I hate when new items are only out for a limited time."
To which, McDonald's jokingly replied, "Some of the best things in life are only around for a limited time, Shawn!"
Some people made other suggestions about what they'd like to see on the breakfast menu. Tanya Evette Partridge wrote, "pork breakfast meats" and suggested that these could include "turkey sausage, turkey bacon and chicken."
Not everyone was happy about the new additions, however, and Mark Manning criticized McDonald's for advertising modified versions of its old products as something new - admittedly, the guy does have a point.
"It's not new if you haven't brought in new ingredients to make it," he wrote. "Putting more of the same crap between 2 buns makes me think you have a Marketing Director who is still trying to figure out what an imagination is!"
What do you think of the Triple Breakfast Stacks? Are they enough to draw you away from a Taco Bell breakfast and back to McDonald's or do you think they're nothing more than a feeble marketing ploy? Let us know in the comments section.