For all the joy and pleasure eating McDonald's gives us, they have been missing a trick only catering to the carnivorous. Yes, salads and fruit have been made readily available (and boy have they let us know) but there has always been something missing from the fast-food giant's arsenal.
If you haven't guessed already, I am talking of course about vegan food. For all the sections of the food pyramid McDonald's has concerned themselves with, they still lack in the vegetable/alternative to dairy meat and egg section. They got away with it for a while, but with such a health-conscious generation dining at their restaurants, it didn't last long.
Enter the McVegan; today McDonald's have released the new product in an attempt to keep up with the emerging vegan market. Vegans around the world can finally go to a McDonald's with their friends and not hold huge resentment towards them for eating flesh, a day for the history books indeed.
It is not quite at the international stage of distribution, as it's only being launched in Finland for the time being. The release is on a trial basis at just one outlet, Tampere, in Finland. If successful, the McVegan could expand worldwide.
The trial will run until the end of November, and at the end of it, the fast-food chain will evaluate the burger's performance and make a decision on its future.
Marketing Director for Finland, Christoffer Rönnblad, said: “At least the feedback that we have quickly received, and what reception has been online yesterday and already the other day, it has been quite positive. We are going to be positive in this test”
The burger is made with a soy patty and can be ordered with a side of fries which are also vegan. Fries (potatoes) are vegan in themselves, however, the oil they are fried in may not be. It goes without saying, throwing a vegan product into a vat of hot, non-vegan, oil to cook it makes its vegan credit questionable.
This issue was raised by many Finnish vegans at its release, while McDonald’s chips have been a contentious issue over the years with the public unsure if they are in fact vegan. Rönnblad cleared up that issue though, saying: “Yes, they are made here in Finland from potatoes and baked in vegetable oil. The fries are completely vegan.”
While some may continue to not support McDonald's, the launch of the McVegan is a big step forward in terms of how far veganism has come. With this news it's very hard to ignore the fact that veganism is being taken very seriously by the world's biggest brands.
Having a vegan option in one of the biggest chains in the world makes it easier for those moving towards a fully vegan lifestyle. It's hugely important that the local Finnish people support the new burger so it can expand to the rest of the world.