In the very near future, I’m sure that like me, you’re going to spend a little bit of time chowing down on McDonald’s. Whether it’s after a night of heavy drinking, a lack of food in your pantry or simply an understandable hankering for a giant haul of Chicken McNuggets, the Golden Arches are a wonderful refuge against the cold winds of hunger.
But if you happened to walk into a McDonald’s today, you might notice something rather different about your favorite fast food joint. No, I don’t mean that the Shamrock Shake has returned (although that is a glorious occasion worthy of all the praise). Instead, take a step outside of the restaurant, and there you’ll see something rather interesting.
All around the country, McDonald’s have flipped their iconic Golden Arches upside-down, and it’s not because McDonald’s are about to change their name to “WacDonald’s” (I can confirm they are not). This month, McDonald’s are making a huge statement, and you’d be best served to pay attention to what they’re trying to say.
For more on this, let’s go to Patricia Williams, a franchisee for one of the many McDonald’s locations around America. Today (March 8) is International Women’s Day, and in tribute to their female fans who chow down on french fries and Big Macs just as much as their male counterparts, McDonald’s have turned their “M” into a “W”.
Lauren Altmin, a spokesperson at McDonald’s, delved a little bit further into the thinking behind the flipped logo. She called the inverted arches a “celebration of women everywhere”.
“We have a long history of supporting women in the workplace, giving them the opportunity to grow and succeed. In the U.S. we take pride in our diversity and we are proud to share that today, six out of 10 restaurant managers are women.”
The Golden Arches will continue their new look not only with their physical stores, but with their packaging and social media channels too. Wendy Lewis, McDonald’s Chief Diversity Officer, in a statement, talked a little bit more about the reasoning behind flipping their iconic logo.
“For the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants. From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels and together with our independent franchise owners we’re committed to their success.”
McDonald’s is just one of many companies to adopt an altered logo for International Women’s Day; Johnnie Walker came up with a unique whiskey designed specifically for women, while Doritos introduced a “lady-friendly” tortilla chip that did not go down well.
It’s encouraging to see that brands are paying more attention to social issues, and this Women’s Day, McDonald’s have performed a pretty cool publicity stunt. While you’re chowing down on a Big Mac, it’ll be nice to look up at those inverted arches and know that your favorite fast food joint is doing its part in the fight for gender equality.