As the curator of some of our favorite movies and television shows and the geniuses behind the Happiest Place on Earth, Disney have brought joy and delight to children and adults alike for many generations. They’re responsible for animated films like Toy Story or Wall-E, they own the Marvel Cinematic Universe, and at this rate, they’re going to take over the world.
If we don’t all end up crushed under the iron fist of Mickey Mouse, however, I think that McDonald’s will have a big part to play. Responsible for glorious items like the Big Mac or the Shamrock Shake, there aren’t many of us who haven’t at one point taken refuge under the Golden Arches, allowing its magnificent morsels to sustain us.
Disney and McDonald’s used to have quite the loving marriage, before the partnership grew cold. Childhood obesity rates rose, McDonald’s took the flak, and Disney saw fit to cut the cord. That was back in 2006, when Cars and Pirates of the Caribbean: Dead Man’s Chest were both in cinemas, and it’s been a strange dozen years since.
As a massive fan of both Disney and McDonald’s, nobody was happier than me when the two massive companies that they were joining forces after a long divorce, with both companies enjoying burgeoning reputations in the intervening years. Of course, Disney becoming bedfellows with McDonald’s again means an amazing change to the Happy Meals.
In recent times, McDonald’s has made big changes to the Happy Meal menu, cutting the sugar content in the chocolate milk and removing the cheeseburger entirely, but McDonald’s lovers around the world will probably welcome this change a whole lot more.
If you’re of a certain age, you’ll remember the days when Happy Meals used to come with toys from the likes of Dumbo, Toy Story or Cinderella. Although you’re probably too old now to order a Happy Meal for yourself without getting some seriously judgemental looks, thanks to this promotional partnership, children around the world will have Disney-themed Happy Meal toys once again. Yay!
As part of the agreement, McDonald’s have agreed to meet Disney’s nutrition guidelines in time for the release of The Incredibles 2 on June 15. The Disney criteria favors fruits, vegetables and whole grains, among others, while limiting calorie, salt and sugars, so it’s a win-win for parents taking their kids to McDonald’s.
So how long will you have to wait before you can buy Happy Meals with Disney toys (for your kids, of course) once again? Well, it’s not yet known how long the partnership is slated to last, but what we do know is that it’ll start this June, before going again on November 21 with Wreck-It Ralph 2.
Well, isn’t this exciting news? For our kids… yes, our children. Unlike the previous agreement which lasted from 1996 to 2006, Disney and McDonald’s aren’t exclusive, meaning they’re free to see other companies and keep the relationship nice and spicy. For the sake of our Happy Meals, let’s hope that Disney and McDonald’s can work it out this time.