Chipotle are the, undisputed, publicity comeback kings. No matter what terrible news befalls them, people are always willing to buy their goodies and for some reason, this really puzzles me. Don't get me wrong, I enjoy a good Tex-Mex sandwich as much as the next guy, but the stuff that's happened to Chipotle would finish a lot of other companies. Why are they so special?
We've literally had someone almost die from eating Chipotle. This wasn't a case of a minor stomach bug that leaves you on the toilet for longer than you'd want: someone was literally hospitalized for days because they ate at Chipotle. Surely that would scare people away, even if you get free queso at your next visit.
It looks like the chain has just been handed a promotional blessing, though, because people are now claiming they can lose weight paying extra for guac.
If eating Chipotle every day sounds like your dream diet, you may want to take a cue from one Florida man who says he lost 20 pounds and whittled down his body fat by dining at the Mexican grill daily for three months.
In a now-viral Reddit post, Tyler Marinelli chronicled what he ate and how he worked out to drop the weight from New Year’s Eve 2017 to March 25 of this year. With a combination of intermittent fasting and macronutrient tracking, the 26-year-old sales manager from Parkland was able to achieve his goal of slimming down in 2018.
Talking to Men's Health, Tyler said: “I would eat whatever I wanted, whenever I wanted, and however much of it I wanted. I’m talking two Domino’s pizzas in one sitting.” Talking from experience, two Domino's in one sitting always sounds fun at the time, but is instantly regrettable when that last slice leaves the box.
With a little research, Marinelli soon realized that the sour cream, cheese and chips that garnished his typical order from Chipotle weren’t precisely healthy, and he found inspiration to start there. He decided to be more selective within the Chipotle menu.
“My love for Chipotle inspired the diet. It has been and always will be one of my favorite places to eat,” he revealed. After many crash diets, he wanted something more sustainable long term.
“I told myself if I could eat something I truly enjoy every single day, that it wouldn’t be a diet as much as it was a lifestyle, and that’s exactly what I was looking for. Eating 250g of egg whites followed by 350g of non-fat Greek yogurt is way more bearable when you know that Chipotle chicken and white rice are in your future,”
Going to the same Chipotle once a day, Tyler says he knows all the staffers, and they now know his order by heart. Combining an order of triple chicken or triple chicken with triple white rice, he adds black beans at home to "complete the holy-trifecta".
"What I get is a delicious, healthy bowl that complies with my diet and satisfies all my cravings," Tyler said.“I have not ever gotten sick of eating Chipotle and truthfully don’t think I ever will. If I need a flavor change, I simply add some tabasco to it or maybe some other spice. But in three months, I’ve never not looked forward to eating it."
This is a heartfelt story and a real win for Chipotle (not to mention Tyler) but sadly, this lifestyle is not perfect. One nutritionist told Men's Heath that Tyler's Chipotle diet wasn't quite the healthiest long-term option for anyone serious about losing weight.
“This diet is extremely high in protein, with no mention of any fruits or vegetables,” Susan Berkman, told the outlet. “While eating this way is technically calorie-controlled for weight loss, it is not a balanced eating plan and could lead to long-term complications and nutrient deficiencies.”
Tyler doesn't want to change a thing, though. He finishes his piece in Men's Health by saying: “All I want people to know is if I could do this, so can you. It takes control and dedication, but the results speak for themselves. Every change and streak starts with one day. Make today that day.” Words to live by, I think.