We’ve had glitter bagels, diet avocados and freakshakes, but it seems there’s yet another new kid on the Millennial food-block, because dessert hummus is now officially a thing. Okay, okay, so I know what you’re thinking, it sounds kind of gross… but stick with us.
I, for one, don’t trust people that don’t like hummus – like, I seriously cannot get my head around it. Do you not understand the delicious greatness you are missing out on? They are moments of mushed chickpea and pure glory. But that said, even I can admit that dessert hummus doesn’t sounds like that much fun at first glance: it’s vegan, dairy-free, gluten-free and protein packed, all of which are great, but none of which exactly scream post-meal indulgence.
But according to makers, you can’t let little details like that fool you, because it is actually more like a dessert than you can ever imagine hummus to be. Not only does it come in five definitively dessert-style flavors – brownie batter, snickerdoodle, vanilla bean, choco-mint, and chocolate chip cookie dough – but it also be used as a cake topper, spread on rice cakes or even just tucked right into with a spoon.
Fortunately, the recipe omits the garlic and olive oil used in traditional hummus in favor of sweeter additions, including vanilla and cocoa. And while it sounds super healthy, you’re still getting a four to six gram sugar hit per two tablespoons. It is however, made from all natural ingredients, for those of you that will insist on being good.
The hummus frosting was created by entrepreneur Makenzie Marzluff, who owns the dessert hummus company named Delighted By. As their Facebook explains: “She was daydreaming of an Organic Hummus Bar, which included tying in a ‘chickpea’ theme for the dessert part of the menu. That’s when it hit her, the idea of a dessert dip made from chickpeas!”
Marzluff took her product TV show Shark Tank, on which entrepreneurs bid for funding from established business titans. After taste-testing the hummus, panel member Mark Cuban instantly invested more than half a million dollars in Delighted By, in return for a 25 percent stake in the company. And the rest is history, as they say.
It seems like Cuban isn’t the only one to get on board with it either:
So far, the hummus has been spotted at Walmart and Whole Foods, and has been retailing for between $4.50 and $6, but Delighted By also has an online stock locator, so you can find out where the nearest tub to you is. For now, it’s only available in the US, but fingers crossed it should be coming to Europe soon so hummus-lovers everywhere can grab a spoon.
So if frosting works for you, and hummus works for you, then this dessert should almost certainly be all of your dreams gone wild. And if hummus doesn’t work for you, then at least just try to give it a chance. It might even change your mind.