I don’t know about you, but I have an awful lot of time to complain about the air-to-crisp ratio in a crisp packet. I’m happy to wager that the majority of people are not happy with the amount of crisps in their lunchtime snack. It’s a stretch to even call it a snack, in my humble opinion.
It seems that I’m not the only one who feels this way. In fact, New Yorkers Sameline Alce and Desiré Nugent are so angry about the lack of crisps in a crisp packet, they’ve decided to sue Wise and their lacklustre offering. It’s about bloody time, I must say.
Nugent and Alce are claiming that Wise have conned the masses out of their money, with their air-filled bags deceiving buyers into purchasing less crisps than they anticipated. The pair believe that Wise have misled their customers, by intentionally leaving their bags 58 per cent to 75 per cent empty.
Although the labels state the correct weight of the food, the crisps tend to take up 2.5 inches of the bag, which is ten inches in length. It is a common issue in crisp manufacture, as companies can utilise the slack fill rule. Slack fill is the industry term for the space intentionally left to ensure the product is not crushed. The FDA outlines six reasons a company can use slack fill, but Nugent and Alce claim that Wise’s packaging does not comply with any of the six reasons the FDA require.
It’s not just Nugent and Alce who are getting upset about the whole crisp packet debacle. On Twitter, you can find complaint after complaint from customers who purchased a bag of Wise crisps. Evidently, they were none the wiser about the slack fill problem.
I’m glad someone is taking this issue seriously, because it’s been playing on my mind since I was a little tot. You can claim slack-fill all you want, Wise, but I doubt this claim will hold up in court. I’m all for more crisps in packets, and I won’t stop until it’s achieved. Not all crisp packets have to be disappointing.