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Bizarre ‘Rainbow Teeth’ Trend Sparks Concerns From Dentists

In the last few years, with the rise of social media, we've become a lot more inventive with our beauty and styling techniques. These days, it's easy for trends to catch on thanks to widely-used photo sharing apps like Instagram.

While it's unfortunate that we still live in a superficial world filled with people who like to belittle us for our personal style if it doesn't fit in with their conventional standards, things are slowly but surely changing for the better. The body positivity movement, for example, has encouraged people to ignore the haters and stay true to themselves. And in recent years, this has caused some very daring fashion trends such as "glitter boobs" and lace-up jeans to appear.

But until now, the world of beauty and fashion seems to have neglected one very important part of our body: our teeth! As the saying goes, you're never fully dressed without a smile. And now it seems that having a standard pair of white gnashers has become too boring, and one new trend seeks to completely reinvent the look of our teeth and give them a bit of color.

According to the fashion-savvy entrepreneur behind the brand, it's only a matter of time before we start seeing people sporting what are known as 'rainbow teeth'. "We see this becoming commonplace - everything from a club vibe to an everyday workplace fashion accent," says David Silverstein, the New York-based brand creator of Chrom temporary tooth polish.

Chrom is sort of like nail polish - only it's not for your nails but your teeth. It costs about $20 a bottle, and for this amount, you can color your choppers with the following hues: Fairy Dust, Pretty in Pink, Sunshine, and Mint.

But let's face it, there are many situations in your day-to-day life where it would be pretty inappropriate to flash your not so pearly whites. I mean, imagine turning up at the office or a job interview with a set of rainbow teeth!

However, Silverstein still maintains that multicolored teeth could potentially be as commonplace as tattoos. "Perhaps you go to work with one tooth [that] matches your nail polish or your hair color," he says.

Silverstein also went onto say that rainbow teeth are already big in musical festival circles. "We're actually coming out with a glitter line," Silverstein says.

Plus you don't have to worry about the polish fading away over the course of the day as it can even withstand food and drink. It is designed to stay on for up to 24 hours and if you want to remove it before then, all you need is to do is brush your teeth with toothpaste.

According to Silverstein, the polish's solvent is made from grain alcohol base and the pigments, which are similar to food coloring, comply with the Food, Drug, and Cosmetics Act.

He would not disclose Chrom's full ingredient list for proprietary reasons but maintains the polish is "100 percent safe" and was actually made by dentists. "It doesn't stain your teeth, and it’s not permanent," he says.

Although it is widely used as stage makeup and as part of people's Halloween costumes, everyday use of the polish has attracted criticism from some dentists.

"I wouldn’t be comfortable saying [dental paint] is safe without a material safety data sheet, or MSDS, which would have a full list of ingredients," says Dr. David Drew, a dentist in Woodridge, NY. "I would not recommend daily use without a long-term study proving its safety."

Personally, it's not a look I would be interested in sporting - whether it's declared safe or not. But it's still important that others who are interested are able to make an informed decision about whether or not to apply this solvent to their teeth; so hopefully, the makers of Chrom will disclose its full ingredient list in the near future.